Content Creation

By managing all the content for Pride Global and its eight other subsidiaries, a typical day consists of planning our content strategy, creating graphics/animations, and measuring KPI's.

In pushing out approximately 25+ posts per week, our avidly scheduled feeds champion our internal events and staff, advertise our growing capabilities, and provide relevant insights to industry professionals.

Creative Direction

As Co-Founder of Mitch Bogen, we conceptualized and collaborated with Ambitious Media to create a playful 15-second campaign. This initiated the brand's launch to cities across The United States.

As Mitch Bogen's target market is very adventurous, we shaped this narrative around a playful motion-filled campaign that played on complementary colors and exuberant dance moves.

We premiered this campaign across Facebook, Instagram, and Youtube to our target audience of 18-32-year-olds in New York and Los Angeles. This campaign increased our sales by 15% the opening week, and reached over 35,000 people nationwide.


Event Production

Teamed up with Jansport to execute a limited edition product drop in collaboration with Marc Gonzales. After securing the venue in SoHo, helped create an intimate gallery experience with a 1-on-1 panel, pop-up shop, and create-your-own-pin station — all while being sponsored by Stella Artois.

As a prolific and idolized skater, our team invited over one hundred guests to attend, including influencers, buyers, and media. As a result, the event reached over 55,000 users worldwide across Jansport's social platforms, and they sold out the entire collection.


Project Management

In collaboration with Ambitious Media, co-managed and executed a brand partnership for EDC Las Vegas that monetized influencer marketing in exchange for branded photo and video content.

The team partnered with twelve gen Z influencers (totaling 1,529,000 Instagram followers) & eleven fashion/accessory companies. A few of our significant brand partners included Jansport, Vibedration, and Kevin Johnn. Overall, this project's project increased our client's ROI by 2%.


Strategic Planning

Teamed up with Wallplay Network to convert their 16,500 sq ft South Street Seaport space into a one-of-a-kind event venue for fashion week.

By also partnering with Gangcorp and Offline Projects, we created a unique one time ever pop-up exclusively during New York Fashion Week SS 2020. Across seven days, we brought in foot traffic of approximately 1,150 people which targeted a lot of word-of-mouth traction for the future.

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